The trip to BFI focus was on representation. we looked at ways social groups were represented in media texts such as film, adverts, school. We looked at ethnic minorities such as black people, are studied the way they were shown for example, Beyonce's music video 'formation' sh was represented as a independent woman, somone who owned her race e.g. the lyrics 'I like my baby heir with baby hair and Afros, I like my negro nose with Jackson Five nostrils' connotes that black persons features are not somewhat ideal to the media preservative of beauty. However, here we have Beyonce confronting how there is nothing wrong with it and nothing is better than the other. The music video also had multiples of connotations of Malcolm x, with the 'x' formation, Beyonce aslso stands on a police car partially submerged in water with a narrator asking, “What about New Orleans?” This focuses on the lack of attention and care paid to residents in the ninth ward who lost their family members, homes and property to a natural disaster. Towards the end of the video, an African-American child dances in front of a row of Caucasian police officers, and he raises his arms. The police officers lift their arms, and the clip transitions to graffiti of the statement “Stop shooting us.”
Black people used to have small roles and not much status but now they taking greater roles and empowering the media industries so for our film we have our main character who is black, and we wanted to show other ethic people are now having more greater roles and we wanted our film to be diverse.
We also looked at schools and black pupils achievement, how black pupils were represented and labelled as low achievers, and unlikely to go to university. We then watch clips of BBC One Citizen Khan, which we look at the representation of muslims and how the show resented them, through this gave us an insight how the media portrays different cultures, social groups, ethnic minorities.
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