There is use of dull colours which is convention in a horror genre, the colours are dark and neutral. the texture of the fabric stitched looks like skin as it has skin like details and the tone. This automatically makes the audience think what it is, is it really skin?, what is the movie about? why is there stitches? etc.
The eye peaking through the skin looks unhuman which could suggest it's a creature/monster, again questioning the audience what it this creature. You cant see nothing but the eye, so the identity of the antagonist is hidden which also supports the dark figure convention of the antagonist not showing it full identity which creates enigma as the audience does not know what it should be afraid of as they have no idea of how it looks. Which makes the antagonist more scarier and a mystery. The stitched skin gives off a clue of the narrative of the film. The image takes up the whole poster, supporting the convention.
The tagline of "what's eating you" is directed to the view, which draws their attention as the use of word 'you' and the rhetorical question. It also gives away that the fabric around is actually skin, making the audience very suspicious. The stitching suggest 'human tapestry' but can be turned around give away that the antagonist is some thing gory who likes stitching up people skin. It makes the audience think of many plots and the only way for them to actually find out is to watch it. The tagline relates to the plot as the 'creeper' (antagonist) actually eats parts of it's victim and the stitched skin are its victims. This supports the horror genre as the antagonists are usually doing unhuman things and gory and unimaginable stuff which makes them a true horror villain.
The title is in white capital text which contrasts with the background making it stand out and representing the stitches.The text is distorted, proving the horror genre convention. this gives off an eerie and disruptive feeling and links with them image of the stitches all messed up and distorted. It's placed at the bottom so it's the last thing the view sees which will stick to their memory. It is a stereotypical poster as it has all the credits, details, institutional information at the bottom. The title 'Jeepers Creeper' is actually a love song about two people falling in love, however the director turned it around making it a based on a song. Horror films are usually known to take rhymes, songs that are not seen in a sinister light into a scary sound, leaving the audience stuck on that specific version so that they will later then remember the movie.
Another convention supporting the horror genre is that it is a extreme close up of an eye, which is very, very common for horror film posters, again creating an unnatural look, and showing the emotions through the eye, which doesn't look friendly, manipulating the views emotions.
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