- The tile and the female’s eyes are red along with parts of the butterfly. This connotes danger, death, violence and blood which are conventions of a horror film genre. This helps give the audience an idea of what is in the film, and also helps create a mysterious, sinister atmosphere which also signifies horror, thriller genre.
-There’s a contrast between light and dark; the woman’s face is almost white, and the area around her is black. This may connote the occurrence of good and evil in the film and of her being good, and what’s happening around her being evil and dark. The chiaroscuro lighting, and symbolism of good and evil which highlights the horror genre.
- The main image on the poster is the female; This shows how this film has challenged the classic horror, thriller conventions by not having a male protagonist shown in the poster. This will catch lots of female audience attention as there is a female protagonist. the female’s face looks almost emotionless and gives a ‘cold’ feel to the poster, this may suggest the atmosphere of the film.
-There is a butterfly over her mouth (the butterfly is silencing her). The butterfly being in dark colours and also red, suggests it represents the evil in the film, which is silencing the ‘lambs’. Also, there seems to be a skull on the back of the butterfly which adds to the connotation of it being evil; skulls can represent death and helps contribute to the mysterious and sinister atmosphere of the poster. Butterflies also connotes rebirth and death which creates an enigma code.
- The institutional information and the title is at the bottom of the poster, which is conventional for a horror poster as it would be the last thing you see so it sticks to your memory (hypodermic need theory). The actor, actresses name is on top of the title, in white text, which contrasts the dark background. The cast names on the poster attracts fans of those actors/actresses.
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