The text for this poster is simple and plain yet the colours and conventions portrays a strong message. The use of black, red and neutral colours connotes darkness. pain, danger, death, sorrow etc creating an enigma code; falling into the horror genre. the Title is in red, capital letters which stands out from the rest of the text. The title is also at bottom of the poster which is a horror poster convention as it would be the last thing the audience see which would stick to their memory highlighting the hypodermic needle theory.
There is a dark shadow falling on the doll, the doll is looking up which highlights enigma as we don't know who or what it is looking at. The dolls has a smiley expression but the tear in the dolls eye is red, acting as blood. blood is a stereotype of a horror genre, the doll crying blood makes the image more sinister and worrying as a doll is unable to do human things is crying blood, which is something that makes the audience think. Furthermore, it may also suggest that the doll had a bad past.
Dolls are children toys, something that is loved, innocent however, although the doll has red rosy cheeks painted, making it sweet it till reflects on child horror, as a lot of horror films tend to be based on human fear, dolls are seen to be scary childhood toys in horror. idea of possessed toys and objects. In addition, the smile displays evilness also making it disturbing. The doll is positioned on the right with half of its face revealed which generates fear and suspicion as we don't know its full identity, as it is rule of thirds, its established that it is the main subject of the poster which highlights that the film it is based around the doll.
Poster background is dark and black, connoting that there is only darkness and evil energy with the doll as the subject. highlighting that the genre of the film is horror which will involve a lot of dark evil, sinister plot. the poster is also at eye-level , the doll is old fashioned so it gives an idea that the film is set back then. in addition, it's also an convention of having history in a horror film so it could suggest it is an prequel as it also says across the poster "Before Conjuring there was Annabelle" with mentioning the institution after. This gives the audience background knowledge and may already know about the institution and what other films they production company made so they would be familiar and have a expectation.
There is no credit or age certificate on the poster which most poster may not have but the age certificate is like to appear on trailers, it could of attracted the audience familiar with the cast. The last thing you see is the '#Annabelle' which gives the audience to access and find out more about the film, people will be talking and generating hype about the film, so the audience is likely to given in and watch it as it may be all around social media. The release date is shown on big bold white text which contrasts with the extremely dark background. By having the release date on the poster it tells the audience when the film is viewable, which could also generate hype.
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