Name of Film: 錯覚
(Pronounced Sakkaku which means illusion)
Tagline of Film: 'There's no end to an illusion... except you'
Production Name: VUmagine
Medium: Radio Advert
Format: Audio
Content of Radio: A faint ambient sound of the car park setting falls as it escalates slowly for 4 seconds. Then appears fragile faint footsteps as if it’s approaching from a distance, each step becoming louder and heavier, while a non- diagetic sinister humming music building up with footsteps whisks in, durable for 6 seconds. 3 seconds in the sound of a heavy breathing male will appear which will fade in and out of focus (4 seconds.) A sudden static noise interrupts the sound of the breathing and non-diagetic humming music at that moment making everything fall on top with each other up until climax is grasped (6 seconds). Silence launches for 2 seconds and again falls the male breathing waveringly, gradually coming back to focus. "Wh-who are you?" comes out of fear from the male’s mouth as it falls under a non-diagetic static noise alarming the dialogue mid-sentence. It is then broken up by the non-diagetic background music making all the previous sounds mashed up together repeating and manipulating the male’s voice, lasting for 10 seconds. On top, all the noises will build up together until you clearly hear a knife squelch into a body. Sound of the knife clatters on the cold concrete on floor, echoing (4 seconds). Silence dwells for 3 seconds and waves back to the static/ white noise. "There’s no end to an illusion... Except you" will be said in a distorted, demonic, manipulated way by a male and female voice, yet it is hard to differentiate. The non-diagetic sinister music fades in, in a loud echo between the pause between ‘illusion’ and ‘except you’. There is 2 seconds’ silence and then a sudden gasp jolts in. "Coming soon to cinemas" will be in a sinister whisper, as the non-diagetic music fades out.
Target Audience: The audience we are targeting are British boys and girls around the age of 15-21, so it is a niche audience. But our film will still attract those who are over 21 as the genre is psychological and scientific horror. They can practice any religion e.g. Christianity, Islam, or they may be an Atheist, however some religions may not watch horror films, or films at all due to the religion they practice. The demographics for our audience is E or D as some are students studying who are in secondary school, college/sixth form, university. There are those who will be employed (either fulltime, part time and could be at an apprenticeships or internships placement.) For those unemployed could be because they are not needed to work but they aspire to work or go to university in the future. Our audience interests are watching films and programmes from all genre such as Friends, Pretty Little Liars, Gone Girl etc. They are very social with friends, take part leisure activities e.g. football, use social media platforms such as Instagram, stream through video hosting websites e.g. YouTube. They are adventurous as they seek discovery, trying new things and value change. So, they’d go out of their comfort zone to experience something different even though they do not know what to expect. We target those who are aware of their status and appearance and wants to maintain a good image. Who are confident and have goals and achievements to attain and combat challenges.
Publish of Advert:
-On social media platforms, such as Instagram and twitter because the young teenagers and the adults use this social network frequently throughout the day so there's more chances of our target audience seeing the poster, and radio trailer video. Also, this is an app that can be used on smart phones therefore the target audience can exchange and share with their friends by taking screen shots and sending it to people through 'direct message'.
-Radio stations are being majority of the radio trailers are aired, Stations such as Capital FM is where we like to air our trailers as it targets our audience demographics. So we are likely to target our audience from Capital FM listeners.
-We can link it to Vevo, SoundCloud, Sportify
Unique selling points:
-Not many radio trailers have their dialogue being disturbed and in a mix with every sound used before. We chose to use this as it connotes everything going on the protagonist head supporting the psychological horror genre.
-The setting for our horror film, the car park is something that is not common or not very focused on in horror, if so it's probably only a minimum of 4-5 scenes.
-Our film has a psychological twist where the antagonist turns out to be the protagonist. So, throughout the film the protagonist would be running away from the antagonist to only find out that the thing after them is them, their own illusion.
=Through research, we found that many horror films in the past 3 years have been more based on Supernatural and paranormal also religion sub-genre horror. Therefore, many of the horror films plot is predictable so it's the same old thing every time. Choosing psychological horror gives our audience something fresh and it's more likely to be memorable.
Competitive Market: Our competitive market could be TSG Entertainment. Although they produce their films over many different genres apart from horror, the most talked about psychological film of 2014, Gone Girl is probably the best psychological film there has recently been. This film also won many great awards such as the Empire Awards and was nominated a Grammy. This film is still talked about years on meaning it has left a statement as 'that' film in peopled mind. This is something we would like to achieve with our film but it needs to be enough for people to forget Gone Girl and remember Sakkaku.
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