Name of Film:錯覚
(pronounced Sakkaku which means illusion)
Tagline of Film: 'There's no end to an illusion... except you'
Production Name: VUmagine
Medium: Print Advert- A1
Format: Print
Target audience: The audience we are targeting are British boys and girls around the age of 15-21, so it is a niche audience. But our film will still attract those who are over 21 as the genre is psychological and scientific horror. They can practice any religion e.g. Christianity, Islam, or they may be an Atheist, however some religions may not watch horror films, or films at all due to the religion they practice. The demographics for our audience is E or D as some are students studying who are in secondary school, college/sixth form, university. There are those who will be employed (either fulltime, part time and could be at an apprenticeships or internships placement.) For those unemployed could be because they are not needed to work but they aspire to work or go to university in the future. Our audience interests are watching films and programmes from all genre such as Friends, Pretty Little Liars, Gone Girl etc. They are very social with friends, take part leisure activities e.g. football, use social media platforms such as Instagram, stream through video hosting websites e.g. YouTube. They are adventurous as they seek discovery, trying new things and value change. So, they’d go out of their comfort zone to experience something different even though they do not know what to expect. We target those who are aware of their status and appearance and wants to maintain a good image. Who are confident and have goals and achievements to attain and combat challenges.
Content of Advert:
The centre of the poster (main image) will have a wide shot of the protagonist in clothes
that look distressed and worn out. The protagonist would be bare foot but the antagonists face will not be shown therefore at the face it will be filtered to black blur out face features. On the left hand of the protagonist will be an object but will be slightly blurred making it unrecognisable as to what the object is. The protagonist is in an empty car park in the dark(night time). Around the edges of the poster there will be a vignette effect which makes the edges of the poster black and blurred as it blurs, focusing on the main image in the centre.In a white faded bold font above the main image will be the title ‘錯覚' with Sakkaku written under in a smaller front. Colour Palette is black, faint dark blue, grey, white. The top left corner will say 'VUmagine presents'. The lighting will be focused on the main image but it will be quite dark so it connotes the outside setting. The closer you look to the picture, you will be able to see a silhouette of a person behind the protagonist but you only can see half it's body. At the bottom will be the accreditation to the main characters, producers, directors etc. On the right side there will be the tagline "There's no end to an illusion... except you".
Publishing of the Advert:
-on social media platforms such as Instagram because the young teenagers and the adults use this social network frequently throughout the day so there's more chances of our target audience seeing the poster. Also, this is an app that can be used on smart phones therefore the target audience are able to exchange and share with their friends by taking screen shots and sending it to people through 'direct message'.
-Billboards near car parks as this is the main location for our film, drivers see the poster may feel slightly uneasy by the fact that it's a horror film based in the same setting that they are at the moment, generating fear and excitement.
-streets posters on walls on the street of universities and schools so this attracts the attention of our target audience as it will be near to where they spend a quarter a day. What is your unique selling point?-the setting: there aren't many films on the market that are entirely based in the location of a car park. If so, it's probably just 4 or 4 scenes. especially people go to car parks during the day but if your home: your car is at home assuming that car parks would be empty throughout the night. Doesn't necessarily mean that car parks are empty at night.
-it's has a psychological twist. The protagonist turns out to be the antagonist. You wouldn't
expect this to happen when throughout the film the protagonist is running away from something that is coming after them only to find out right at the end they are their own illusion.-through research and personal experiences, we've found out that many horror films in the past 3 years have been about supernatural and paranormal (relating it to the Catholic belief in the demons and 'Satan') sub genre therefore many plots are predictable. But our genre is psychological therefore it is fresh and we are not using anything supernatural or paranormal that have to do with Christianity.
Competitive Market: Our competitive market could be TSG Entertainment. Although they produce films over many different genres apart from horror, the most talked about psychological film of 2014, Gone Girl is probably the best psychological film there has recently been. This film won many great awards such as the Empire Award and was nominated a Grammy. This film is still talked about years on
meaning it has left a statement as 'that' film in people's mind. This is something we would like to achieve with our short film but it needs to be enough for people to forget Gone Girl and remember Sakkaku
(pronounced Sakkaku which means illusion)
Tagline of Film: 'There's no end to an illusion... except you'
Production Name: VUmagine
Medium: Print Advert- A1
Format: Print
Target audience: The audience we are targeting are British boys and girls around the age of 15-21, so it is a niche audience. But our film will still attract those who are over 21 as the genre is psychological and scientific horror. They can practice any religion e.g. Christianity, Islam, or they may be an Atheist, however some religions may not watch horror films, or films at all due to the religion they practice. The demographics for our audience is E or D as some are students studying who are in secondary school, college/sixth form, university. There are those who will be employed (either fulltime, part time and could be at an apprenticeships or internships placement.) For those unemployed could be because they are not needed to work but they aspire to work or go to university in the future. Our audience interests are watching films and programmes from all genre such as Friends, Pretty Little Liars, Gone Girl etc. They are very social with friends, take part leisure activities e.g. football, use social media platforms such as Instagram, stream through video hosting websites e.g. YouTube. They are adventurous as they seek discovery, trying new things and value change. So, they’d go out of their comfort zone to experience something different even though they do not know what to expect. We target those who are aware of their status and appearance and wants to maintain a good image. Who are confident and have goals and achievements to attain and combat challenges.
Content of Advert:
The centre of the poster (main image) will have a wide shot of the protagonist in clothes
that look distressed and worn out. The protagonist would be bare foot but the antagonists face will not be shown therefore at the face it will be filtered to black blur out face features. On the left hand of the protagonist will be an object but will be slightly blurred making it unrecognisable as to what the object is. The protagonist is in an empty car park in the dark(night time). Around the edges of the poster there will be a vignette effect which makes the edges of the poster black and blurred as it blurs, focusing on the main image in the centre.In a white faded bold font above the main image will be the title ‘錯覚' with Sakkaku written under in a smaller front. Colour Palette is black, faint dark blue, grey, white. The top left corner will say 'VUmagine presents'. The lighting will be focused on the main image but it will be quite dark so it connotes the outside setting. The closer you look to the picture, you will be able to see a silhouette of a person behind the protagonist but you only can see half it's body. At the bottom will be the accreditation to the main characters, producers, directors etc. On the right side there will be the tagline "There's no end to an illusion... except you".
Publishing of the Advert:
-on social media platforms such as Instagram because the young teenagers and the adults use this social network frequently throughout the day so there's more chances of our target audience seeing the poster. Also, this is an app that can be used on smart phones therefore the target audience are able to exchange and share with their friends by taking screen shots and sending it to people through 'direct message'.
-Billboards near car parks as this is the main location for our film, drivers see the poster may feel slightly uneasy by the fact that it's a horror film based in the same setting that they are at the moment, generating fear and excitement.
-streets posters on walls on the street of universities and schools so this attracts the attention of our target audience as it will be near to where they spend a quarter a day. What is your unique selling point?-the setting: there aren't many films on the market that are entirely based in the location of a car park. If so, it's probably just 4 or 4 scenes. especially people go to car parks during the day but if your home: your car is at home assuming that car parks would be empty throughout the night. Doesn't necessarily mean that car parks are empty at night.
-it's has a psychological twist. The protagonist turns out to be the antagonist. You wouldn't
expect this to happen when throughout the film the protagonist is running away from something that is coming after them only to find out right at the end they are their own illusion.-through research and personal experiences, we've found out that many horror films in the past 3 years have been about supernatural and paranormal (relating it to the Catholic belief in the demons and 'Satan') sub genre therefore many plots are predictable. But our genre is psychological therefore it is fresh and we are not using anything supernatural or paranormal that have to do with Christianity.
Competitive Market: Our competitive market could be TSG Entertainment. Although they produce films over many different genres apart from horror, the most talked about psychological film of 2014, Gone Girl is probably the best psychological film there has recently been. This film won many great awards such as the Empire Award and was nominated a Grammy. This film is still talked about years on
meaning it has left a statement as 'that' film in people's mind. This is something we would like to achieve with our short film but it needs to be enough for people to forget Gone Girl and remember Sakkaku
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