(Pronounced Sakkaku which means illusion)
Tagline of Film: 'there's no end to an illusion... except you'
Production Name: VUmagine
Medium: Radio Advert
Format: Audio
Content of Radio: in the beginning we will first have a faint ambient sound of the outside setting which will increase slowly which will last for 4 seconds. Then appears slowly very faint footsteps which is building up along with a non-diagetic background music which will last for 6 seconds, 3 seconds into this the sound of a heavy breathing male will appear which will fade in and out of focus until climax is reached. we will then have silence for 2 seconds with the sounds of a male breathing unsteadily coming back to focus. "wh-who are you?" will be said by the male in a out of breath fearful way. non- diagetic static noise will disturb the dialogue half way which will also be also interrupted by the non-diagetic background music making everything repeating and manipulating the males voice. on top all the noises will build up together until you hear a knife squelch into a body. sound of the knife clatters as it drops on the floor. silence for 3 seconds and comes back to the static/ white noise. "there's no end to an illusion.. except you" will be said in a distorted, manipulated way. non-diagetic sinister music fades out. "coming soon to cinemas" will be in a whisper.
Target Audience:
- Aged 15-21
- Boys and Girls
- British (national) audience
- Of any religion, ethnicity
- Students of secondary school, college/s sixth form, university
- Occupation: Employed either full time, part time and could be at an apprenticeships or internships placement)- for those unemployed could be because they are not needed to work but they aspire to work or go university in the future.
- Demographics rating: E or D
- Interests: Watching films and programmes of all genre, socialising with friends, take part leisure activities e.g. YouTube
- Explorers: Seek discovery and value change and adventure so they'd go out of their comfort zone to experience something different even though they do not know what to expect. Thrill seekers.
- Aspire: Aware of their status and appearance and wants maintain a good image.
- Succeeders: Confident and goals and achievements to attain them and combat challenges. Organised and maintain their work to a high standard.
Publishing of Advert: it is a radio format so publishing it would mean it would go to radio stations that will be accessed by our audience. radio station such as Capital FM, would be suitable as many people from the age group 17+ are likely tune in to Capital FM. which also is our target audience. BBC radio is also have a wide range audience (national) and mature people who we also want to target.
Unique selling points:
- not many radio trailers have their dialogue being disturbed and in a mix with every sound used before. we chose to used this as it connotes everything going on the protagonist head supporting the psychological horror genre.
- the setting for our horror film, the car park is something that is not common or not very focused on in horror, if so it's probably only a minimum of 4-5 scenes.
- our film has a psychological twist where the antagonist turns out to be the protagonist. So throughout the film the protagonist would be running away from the antagonist to only find out that the thing after them is them, their own illusion.
- Through research, we found that many horror films in the past 3 years have been more based on Supernatural and paranormal also religion sub-genre horror. Therefore many of the horror films plot is predictable so it's the same old thing every time. Choosing psychological horror gives our audience something fresh and it's more likely to be memorable.
Competitive Market: Our competitive market could be TSG Entertainment. Although they produce their films over many different genres apart from horror, the most talked about psychological film of 2014, Gone Girl is probably the best psychological film there has recently been. this film also won many great awards such as the Empire Awards and was nominated a Grammy. This film is still talked about years on meaning it has left a statement as 'that' film in peopled mind. This is something we would like to achieve with our film but it needs to be enough for people to forget Gone Girl and remember Sakkaku.
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